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  • Writer: Kelly Custer
    Kelly Custer
  • Jul 21, 2023
  • 1 min read

I often get asked, “Why sketches?”.


...Why not renderings or mockups or prototypes to evaluate our new product ideas?


Those are great tools but they force us into evaluating HOW a new product should be designed when we first should be evaluating IF that new product should be designed.


This is what concept sketches excel at - keeping innovation teams focused on the big idea so they can determine if it’s the right product to pursue.


Let me explain-



Knack can sketch up your team’s product innovation ideas for you.


Click here to learn more.

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