top of page

All-In-One Cooking Utensil

I often get asked, “Why sketches?”.


...Why not renderings or mockups or prototypes to evaluate our new product ideas?


Those are great tools but they force us into evaluating HOW a new product should be designed when we first should be evaluating IF that new product should be designed.


This is what concept sketches excel at - keeping innovation teams focused on the big idea so they can determine if it’s the right product to pursue.


Let me explain-



Knack can sketch up your team’s product innovation ideas for you.


Click here to learn more.

Comments


Like what you see?

Receive an email once a month
showing the process behind one of
our innovation projects

bottom of page