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I often get asked, “Why sketches?”.

...Why not renderings or mockups or prototypes to evaluate our new product ideas?

Those are great tools but they force us into evaluating HOW a new product should be designed when we first should be evaluating IF that new product should be designed.

This is what concept sketches excel at - keeping innovation teams focused on the big idea so they can determine if it’s the right product to pursue.

Let me explain-

Knack can sketch up your team’s product innovation ideas for you.

Click here to learn more.