All-In-One Cooking Utensil
Kelly Custer- Jul 21, 2023
- 1 min read
I often get asked, “Why sketches?”.
...Why not renderings or mockups or prototypes to evaluate our new product ideas?
Those are great tools but they force us into evaluating HOW a new product should be designed when we first should be evaluating IF that new product should be designed.
This is what concept sketches excel at - keeping innovation teams focused on the big idea so they can determine if it’s the right product to pursue.
Let me explain-
Knack can sketch up your team’s product innovation ideas for you.
Click here to learn more.