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All-In-One Cooking Utensil

Focus each concept sketch page on just ONE big idea.

Not two, not one and a half, not five. Just one.

It's going to be tempting to include multiple ideas on the page, but during evaluation, this will split your audience's focus and muddy your feedback. (It might even muddy your formulation of the idea, to begin with!)

Got multiple innovation ideas? No problem. Just capture each big idea on its own page.

That way you'll be assured each concept dies or survives for the right reasons.

Knack can visualize your team's product innovation ideas, too.

Click here to learn more.


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