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All-In-One Cooking Utensil

What is it and why should I care?


In order to stimulate valuable feedback, our concept illustrations must clearly communicate the concept's big idea at first glance.


We do this by making sure each page captures two things:


1 - What the core product/idea is.


2 - What key benefit it offers the user.


We need our audience to be able to quickly answer, "What is it and why should I care?."





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showing the process behind one of
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