The internet is oozing with product concepts, but our brains flag many of them as "bad" at first sight.
What is it exactly that our brains pick up on?
What is it that pushes a concept into the "bad" category?
We've observed that "bad" concepts are:
1- Impractical. There are simpler, cheaper, and more refined solutions out there already.
2- Unnecessary. The concept solves a problem that doesn’t matter all that much.
3- Faulty. It doesn't appear that the concept would function properly.