10 Things You Can Do To Make Your Innovation Team More Productive (2 of 10)
Nothing squashes productivity faster than confusion.
Rather than introducing your team to the brainstorm challenge for the first time at the beginning of the session, you can give them the opportunity to show up mentally and physically prepared by priming them.
At least 24 hours ahead of your next team brainstorm, send out a primer that covers the brainstorm's objective, important background info, and agenda.
Your brainstorm will be filled with collaboration instead of examination.