Generating & Casting an Exhibit Design Vision
CES HEADLINER DESIGN VISION
Concept generation and development for our client's buck headliner at CES
Client Confidential
The CHALLENGE
Pleased with our first project, our client came back us and asked us to design a headliner concept for their CES buck.
The headliner was to draw eyes to our client's featured technologies while jiving with their existing buck's styling.
They asked that our styling of the headliner feel intentional, compelling, and technical, while the design allow for a practical build and assembly.
Lastly, we needed to communicate the final design vision back to our client's team for them to execute and build it.
the outcome
We delivered a final design vision of the headliner, as well as, a design deck that communicated the concept to our client's build team.
With the end goal of one headliner concept, we started by generating a wide range of initial concepts.
*This concept sketch came from our client's team
We reviewed our initial concepts with our client in order to gather their feedback and select one final concept direction.
We implemented our client's input to develop and refine the final concept vision.
Imperative to this particular project was that our concept visions needed to be used as a guide for our client's build team to work from. So, we detailed the concept vision with all of the views and specs needed to replicate this design in real life.
This video shows our concept vision built out and displayed at CES 2022.
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