Insights TO Help
product development managers develop successful products
The Last Decoration Station
Elevating Your Product To Be Irresistible Is Hard, So Why Bother?
Exactly How Do Designers Do It? (Make Your Product Speak To Your Customers)
Build It And They Might Come
Do Aesthetics Even Matter?
Mobility Products Should Be Friends, Not Merely Machines
5 Pieces Of Low-Hanging Fruit To Boost Your Mobility Product's Desirability
The Desirability Critique; How Does Your Product Score?
How To Design A Stand Out Product In This Noisy Market
Transportation Design Tricks: Visual Kinetic Energy
Transportation Design Tricks: No Straight Lines
Transportation Design Tricks: 3/5/2 CMF
"Who is my hero?"... Your Product Wants To Know
Why It's A Mistake To Design Your Product For "Everyone"
Does Your Product's Design Pass The 50/10/0 Attraction Test?
How To Ensure That Your Micro-Mobility Product Is A Flop
The 14 Questions Your Industrial Design Partner Should Be Asking You
Design Isn't Everything: Foster Your Cross-Discipline Team For Product Success
5 Steps To A Pinterest-Worthy Product Aesthetic
3 Ways to Improve Your Product’s Aesthetic
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